Natural Beauty: Morning Calm


I discovered “natural soap” through Etsy, when I encountered Morning Calm several years back. I was immediately intrigued, but what really got me excited was the fact that the owner, Hwasoon Kim, was formulating her soaps with traditional Korean skin care ingredients such as Red Bean, Sanghwang Mushroom, and Hwangto Clay to name a few.

Growing up in a family with three other skin care conscious women, I was naturally exposed to a wide variety of cleansers yet had difficulty finding ones that worked for me. My skin is very oily, congested and sensitive, and a lot of foaming cleansers out there that claim to be “gentle yet effective” are usually one or the other, rarely both. Surprisingly, Morning Calm soaps were both. They removed daily build-up of oil and dead skin cells, any residue left from oil cleansing while leaving my skin feeling purified and soft but not squeaky clean. I’ve been a loyal customer ever since (4 years ago).

Once I stopped using her soaps temporarily and I noticed a huge difference. My skin got dry and patchy but grimy and congested at the same time that I had to exfoliate every other day if not every day (I was using Vichy and Laneige cleaners at the time). After using her Elvan Clay Soap for two weeks, not only did my skin come back, my skin felt unbelievably softer. My other favorite is Organic Green Tea (temporarily unavailable) which also leaves skin super smooth as if you actually rinsed with green tea water.

There aren’t many variety of soaps in stock currently, but she also sells beautiful lip balms, natural deodorants, cleansing oils and more. They make great gifts too! My mom’s picky Korean friends really enjoyed them that one asked me to place an order for her.

Overall, I think natural soaps are well worth trying especially if you have oily, congested or sensitive skin. It’s sad that soap gets a bad rep these days but I swear by them. Plus, they are economical since they are solid and will last you for ages. Other natural soap shops that I recommend are Herbivore Botanicals, Long Winter Farm and Rocky Top Soap.

What are your currently favorite natural beauty product?