One Year No Buy Challenge


Yes… Not buying makeup or skincare products for one whole year. Til August 6, 2016. Dun Dun Dun!

That means, not buying the Charlotte Tilbury Filmstar Bronze and Glow (which has been on my wish list since its US launch!) or Maison Martin Margiela’s Lazy Sunday Morning Rollerball (was waiting for this!!), and what else… til next August.

Believe it or not, I’ve been wanting to do something this extreme for a while.

A little (long) history: I started wearing makeup (brow pencil, eyeliner and tinted lip balm) since my freshman year of college (2007). After graduation (2012), I discovered the Youtube black hole of makeup reviews and tutorials… I started off by slowly making careful purchases. And eventually started wearing a full face of makeup and owned at least one product in every category by 2014. Currently I own more than a dozen blushes (after giving away a few) and I’m noticing how making a decision for each purchase is getting done with less and less contemplation!

I realized that I need to stop making nonsense justifications in my brain for my unnecessary purchases, such as by comparing my collection to that of others, telling myself that I won’t stay young forever, that I deserve a treat, and that I am not pretty so I need all the help I can get. As I’m typing and organizing my thoughts, I realize how they are mostly stemming from unhappy, negative thoughts. I also realize that while I go on Youtube and multiple times a day, I could be doing something more meaningful, such as encouraging my niece to make another tower of blocks, trying out different recipes for lunch, doing a little stretch, watching a short Illustrator tutorial, etc.

Don’t get me wrong, I’m not saying that one should feel shameful about owning 24 foundations and 45 lipsticks, or spending endless hours looking up swatches and launches of new makeup collections. It’s just that for me, I was starting to feel not like myself and unhappy about my slowly but surely growing addiction, and I wasn’t necessarily feeling more self-confident or beautiful as I had hoped and romanticized as my collection grew and my routine became more elaborate. I do think that changing the outside can affect the inside in positive ways, but there definitely is a limit. It’s time for me to learn how to love, appreciate and learn about myself in other hundred different possible ways.

I can’t say that I won’t purchase absolutely nothing for one year. I will purchase staple items like mascaras (that needs tossing every 3 months) and cleansers when I run out. But before I make any necessary purchase, I will try to scrape off every last drop of the things I already own and make use of samples too.

I am actually excited about this challenge and it’s already quite liberating! It’s only been two days but I already notice myself not going on or searching for beauty sales as much as I used to. I also feel some relief by the thought of possibly using up a lot of products before they expire.

I really thought this post was going to be a simple declaration but turned out to be quite therapeutic and a corny one but who cares! I just hope to have a careful selection of makeup by the end of this challenge and start focusing on what really matters to me.